According to sources:

“The partnership, according to an insider, will give Jay-Z control of securing Cruz’s entertainment deals and fattening up his resume away from the sports industry. But that’s not where the buck ends. ‘I wouldn’t rule out him working on a record down the line,'” says the source, adding that with Jay-Z at the helm, Cruz, known for his sassy salsa endzone dancing, could ‘snap his fingers and be on a famous artist’s single like that.”