The top three, you would figure ,is Stephen Curry, Lebron James & Kobe Bryant. Behind Kobe is Kristaps Porzingis. Even though he was heavly doubted before this season, it seems he is now becoming the favorite. He is leading all rookie with blocks (2 per game) and FT shooting (85%).
Other stars on the top 10 list is Kevin Durant, Rusell Westbrook, Kyrie Irving, Derrick Rose and Jimmy Butler.
Team merchandise wise, top sales goes to Golden State Warriors. The top five are the Chicago Bulls, Cleveland Cavaliers, LA Lakers and the NY Knicks.