There are rumors that there were thousands of Lonzo Balls shoe sold the first day. The rumor of 5,000 Big Baller Brand shoe, worth $495, is just that: a rumor. NiceKicks.com reports:

Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes.

The Ball family still made money on the first day, $150,000. It’s just not millions that some claim.