Dealership Stops Renewal Of Endorsement Deal With NFL Star After Protest

ORCHARD PARK, NY – SEPTEMBER 24: Denver Broncos outside linebacker Von Miller (58) and Denver Broncos inside linebacker Brandon Marshall (54) take a knee during the national anthem during their game against the Buffalo Bills on September 24, 2017 at New Era Field in Orchard Park, NY. (Photo by John Leyba/The Denver Post)


The media made sure every player who protest against the national anthem was front and center on the big screen. NFL players knew the possible consequence of kneeling even though it;s their right. One NFL star lost an endorsement renewal after his protest against social injustice and President Donald Trump’s statement. Trump said that anyone who kneels during the national anthem in the NFL should be fire the “son of a b*tch”.

It was first reported that Denver Broncos linebacker Von Miller was “fired” from his deal with Phil Long Ford, a dealership in the Denver area. Denver Post however onfirmed he wasn’t fired but the renewal talks have stopped since this past weekend. The intial deal expired back in March:

“We are evaluating the events of the weekend. It is important to state that we haven’t fired Von. We are in the middle of contract renewal and this weekend’s events remind us that sometimes we feel that we best represent ourselves. We support Von and his first amendment rights, we know Von and he’s a good person. He donated a police car to his hometown police dept. All that notwithstanding, when we bring in celebrities to represent us, we run the risk of being misrepresented.”

32 Bronco players took a knee Sunday against the Buffalo Bills.

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