The NFL and Facebook agreed to a new deal that allows video recap, highlights to be distributed on the social network. There is no limit as Facebook will be allowed all 256 season games plus playoffs and Super Bowl. The only limit is that the feature is US only at this time. International users will not be able to use the Facebook Watch feature where you can watch “NFL Turning Point”, “Sound FX” and “NFL Game Recaps”.
Last year, the NFL had a $10M deal with Twitter for Thursday Night Football live steam and a 30-minute live streamed show called #NFLBlitz. Amazon paid $50M for games to be available to Amazon Prime members.