The ‘Just Do It’ ad has stirred up things with the country divided in regards to former NFL player Colin Kaepernick’s protest for equality.

Ironic right?

Nike used this powerful protest for the 30th anniversary of the ‘Just Do It’ campaign.

Again, Kaepernick is not protesting against the military but the injustice system for minorities. He explains minorities are dying in vein because the country doesn’t keep up their end of the bargain.

However, people still look at his protest during the national anthem an insult to the military and angry Nike consumers were online burning their paid for Nike attire and more. Nike shares fell nearly 3% during Tuesday’s midday trading per CNN Money.

A recent report from CNN states that a Missouri college is dropping Nike as their sponsor. The Christian college statement:

“College of the Ozarks plans to remove all athletic uniforms purchased from Nike or that contain the Nike emblem. Student athletes will no longer wear the brand in response to the company’s new ad a campaign.”

The founder and co-founder of Nike served in the US Military.